Customer Relationship Management LeadLocation Singapore, Singapore
Business: HBO Max
Position Type: Full TimeJob ID 179949BR Apply Now
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Business Unit Overview
- Owner of CRM strategy, roadmap and user retention / engagement KPIs.
- Build and maintain an audience segmentation framework to service commercial & marketing campaign requirements.
- Increase audience engagement and retention through identification and improvement of digital user journeys.
- Work with Product, Data and Technical teams to identify & consume new data points.
- Continually test and learn, deepening audience segmentation and targeting.
- Develop a reporting framework. Measure, report and evaluate success and present back to senior leaders.
- Provide audience segments & insight to inform paid campaign activity.
- Work closely with Data Operations teams to ensure best practice carried out around data management processes.
- High level experience in digital CRM implementation.
- Self-starter, able to thrive in a fast paced and continually changing environment
- Work well under pressure and know how to juggle multiple priorities simultaneously
- Leadership skills and strong analytical skills
- Are passionate about customer success and delivering exceptional results
- Inspire others and lead by example
- Ability to work effectively in a complex, matrixed organization.
- Active experience implementing 3rd party CRM systems. Specific experience with Braze an advantage.
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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